A web address is more than your Internet address, it`s your Internet identity- your online brand name. It puts your business on the map of today`s business world, opening your business to over 100 million Internet users worldwide. If you`re serious about your business, then it is vital that you have your own easy to remember domain name.

The main reasons are two-fold:
1) No one will take any company seriously that has their Web site hosted by one of these free Web page hosts. It doesn`t say a lot for a company that can`t even afford to pay for their own Web space

2) You will have a domain name that is relevant to your company and is much easier to remember for future reference. My domain name is "bluefishhosting.com". Now imagine that it is "freespacehost.com/uk/business/yahoo". Which one is easier to remember?